Contact

Webinar - From AI ambition to real impact: how Suitsupply is becoming AI-native

Most organisations talk about AI.
Very few actually change how work gets done.

May 21, 2026 @ 16:00 CEST
SIGN UP

A deepdive into AI implementation

AI doesn’t become valuable when you experiment with tools. It becomes valuable when it reshapes decisions, workflows, and how teams operate. In this Online Case Driven Webinar, we go beyond frameworks and theory. We step into a real organisation that is actively navigating this shift.

Humphrey, Head of Digital Product at Suitsupply, shares how AI is changing the way his teams work. Not in theory, but in practice.

  • Where did they start and why?
  • What did they change first?
  • What worked, and what did not?
  • And what does it really take to move towards an AI-native way of working?

This is not a success story.
It’s a working system in motion.

You will leave with a clearer understanding of what it actually means to become AI-native and what that requires from you, your team, and your organisation.

SIGN UP
  • This is a live webinar. A dynamic, case-driven dialogue where we explore real decisions, real trade-offs and real experiences.
  • This is not a sales webinar, we only give value. You can ask questions, challenge assumptions and connect it directly to your own situation.
  • This is an exclusive webinar, that will only be given once

A real-world perspective on AI adoption inside a product organisation

Who should join

This session is for professionals who are:

  • Responsible for product, transformation or digital strategy
  • Exploring how AI impacts their organisation
  • Struggling to move beyond pilots and experiments
  • Looking for real examples instead of theory

What you’ll take away

  • A real-world perspective on AI adoption inside a product organisation
  • Insight into the gap between AI ambition and daily execution
  • Concrete examples of how workflows and decisions are changing
  • Lessons learned from what worked and what didn’t work (and why)
  • A clearer view on how to move towards AI-native in your own context
SIGN UP

Meet your speakers

Humphrey Fredriksz
Head of Digital Product at Suitsupply

Humphrey leads the digital product organisation at Suitsupply, where he is driving the transition towards an AI-native way of working. With 15+ years in e-commerce, digital marketing and product development, he focuses on turning complexity into clear direction and helping product teams move faster and make better decisions through AI-powered workflows.

Judith van Hoof
AI Change Management Expert

Judith is a transformation leader and AI Change Management expert with over 15 years of experience in the change and transformation field. With a master of Science degree in Organisation Sociology, understanding processes and people is what she does best. She has guided big and small organisations in their Digital and Agile transformations and is an inspirational trainer and speaker.

SIGN UP

What to expect from this webinar?

  • How AI is integrated into daily product and business workflows
  • Where teams struggled to translate ambition into execution
  • What changed in roles, collaboration and decision-making
  • How to deal with uncertainty when the path isn’t clear yet and where the real opportunities still lie

Specifations

  • Thursday May 21, 16.00 CEST
  • Via Microsoft Teams (no account needed)