Many organisations invest a lot of time in product development, but much less time in designing a sustainable pricing model that supports growth, value and profitability. The result: growth stagnates, teams are reactive, pricing discussions are based on gut feeling and customer conversations become more tense than necessary.

You may recognise this:

• Your product is growing, but you don't have a clear strategy for price, licence and ROI
• You want to underpin pricing with real customer value, not “we think this works”
• You lack a structured framework to make choices in packages, discounts, and pricing models
• Your stakeholders have different perspectives and you seek alignment
• You want to connect pricing, product, sales, finance and legal in one common thinking model
• You feel there is more customer value and profit to be realised, but you don't know where to start

The PSPP Horizon Mastermind is designed to solve that. Not a training where you just listen, but a guided design journey where you build your own Profit Stream design each week and work with immediate feedback from experts and peers.

You will learn to work with the Horizon design canvas and build your Profit Stream week-by-week, from Customer and Solution to Profit Engine and Licences. You will learn to think in business architecture rather than feature roadmaps, and discover how pricing becomes a strategic lever rather than an after-the-fact discussion.

You will receive intensive guidance from Jason Tanner (Applied Frameworks, USA) and experts from Connected Movement such as Maarten Sterrenburg, Sebastiaan Zuiddam or Karnoe Dorenbos. So you learn with insight from Silicon Valley as well as local real-life cases where the challenges are recognisable.

After the 12 weeks, you have:

• A fully developed Profit Stream design
• An informed pricing strategy
• A reliable ROI model for both customer and supplier
• A clear licensing model and contract forms
• A way to measure value and experiment pricing
• A model to align stakeholders and speed up decision-making

And importantly, you are not alone. You join the Connected Community, where professionals continue to share experiences, best practices and cases. So you keep building and get access to ongoing support.

Together, we build sustainably profitable software.