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A revenue model in 12 weeks
that really works

A proven working path for software-driven organisations that feel their pricing, positioning or value proposition is not (or no longer) right and want to fundamentally address it now.

Schedule an exploratory meeting
Download Canvas
Make better decisions
Increase customer loyalty
Investor and stakeholder confidence

Many organisations are growing. Their revenue model does not.

  • Product development continues, but pricing remains historic.
  • Sales makes deals that don't scale.
  • Internal discussions about value and price keep recurring.
  • Growth costs more energy than it produces.

Not because teams don't do their jobs well, but because the underlying model has never really been redesigned.

Look at value, product and profit as one system

Through the Profit Streams® method, pricing becomes a growth engine instead of a pain point. The 12-week programme is immediately practical:

  • No loose pricing exercise
  • No business case in PowerPoint
  • But an integral redesign movement

We do not work with separate training courses or long consultancy paths, but with one in-depth programme that delivers immediate results.

Schedule an exploratory meeting

A rhythm of learning, applying and deciding
over a 12-week period

Content

  • Weekly sessions with direct application to your own case study

  • Joint reflection with other senior professionals

  • Interim choices that force real progress

  • Guidance from experienced practitioners

No theory afterwards.
Decision-making during the process.

Schedule an exploratory meeting

How it works

Step 1: Get in touch

For an exploratory discussion

Step 2: Get started

Profit Streams helps you make the right choices in 12 weeks in a structured way.

Step 3. Ongoing profitability

Enjoy all the space to innovate.

Schedule an exploratory meeting

Two forms of participation

Open line (digital)

Work on your own product, together with other leaders

Essence

  • Founders, product leaders and strategists

  • Own case central

  • Learning from other markets and models

  • Close-knit group over 12 weeks

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Incompany

As an organisation, move around one strategic question.

Essence

  • Multiple roles from the same company

  • One shared case study

  • Faster support and decision-making

  • Direct link to strategy and execution

Explore an in-company programme.

Schedule an exploratory meeting

'From value to profit: create clarity in pricing and retention and fund the innovation that makes your product scale sustainably."

Supervised by people who do this work every day

"We understand you. And we have created a system to help you win."

 ✔ Experience in product strategy, pricing and portfolio management

✔ Working with scale-ups and established organisations

✔ Part of international Profit Streams® ecosystem

✔ Certified Profit Streams® trainers

Let your team work from a single structured model that accelerates growth and reduces risk.

At Connected Movement

We know that you don't just want to create value, but also a sustainable profitable product want to build.

To achieve that, you have Profit Streams® needed.

The problem is that pricing, licensing and retention are often ad hoc or unclear, This makes you feel uncertain about the choices you have to make because they are not sufficiently substantiated.

We believe it incorrect is that a nice product is not successful due to the lack of a structural approach while it exists.

We understand how frustrating it is when:

  • customers do not renew their subscriptions,
  • competitors trying to push you away on price,
  • no budget is left to innovate,
  • you have no data to prove the value of your value streams.

And that is why Profit Streams® has been developed: a proven systemic framework used worldwide to enable product teams to make profits designing, not gambling.

Here's how we do it:

  1. Download the Profit Streams® Canvas To get an instant overview of your situation.
  2. Get to work with Profit Streams® to make the right choices in a structured way.
  3. And ensure sustained profitability. 

So, give us a call. And in the meantime, download the Canvas and get started creating overview.

So you can stop doubting whether you are making the right choices.

And instead have grip and confidence in your choices, sustainable profit growth and room for innovation. With which you will continue to enjoy the confidence of investors and stakeholders.

Get in touch

This is how to get pricing right

Read our blogs

From tactical pricing to a strategic pricing capability

Why strong organisations don't optimise prices, but manage value By Sebastiaan - Profit Streams Expert Connected Movement In conversations with...

Read blog

How modern leaders move from tactical pricing to strategic value management

Many founders, CEOs and product leaders know their pricing could be better. They feel pressure from customers, market developments and their own...

Read blog

Connected Conversations Podcast Episode 3

Achieving sustainable profitability with Profit Streams Introduction In this episode of Connected Conversations, Judith van Hoof and Sukie Kang speak to...

Read blog

Pretty pricing pages don't sell, value does.

Many SaaS companies invest heavily in their pricing page: clear tables, smart buttons, clear tiers, fresh visuals. And yet conversions remain...

Read blog

Download the Profit Streams® Canvas:

Why download the Profit Streams® Canvas download?

The Profit Streams® Canvas gives you a first step towards getting a grip on profits. Here's what you get out of it:

  • Instant overview - map pricing, licensing and value creation at a glance
  • Concrete tools - a visual tool that helps you make choices rather than argue.
  • Strengthen collaboration - use the canvas as a common language for product, sales, finance and stakeholders.
  • Avoid blind spots - find out where your profits are leaking away or missing opportunities.
  • From value to profit - see how to turn value creation into a sustainable profit model.
  • Less complexity - make a complex issue simple and negotiable.
  • Always applicable - suitable for startups, scale-ups and established software companies.