A systemic approach that helps software companies make sustainable choices in pricing, packaging and licensing across the lifecycle.
We understand the complexity; without a foundation, it is difficult to make choices.
A suitable offer for everyone. We provide training courses, workshops, and deploy specialists on an interim basis.
The workshop Introduction Software Pricing provides participants with a comprehensive understanding of the fundamentals of software pricing strategies and building effective pricing models.
The Software Pricing Fundamentals training focuses on understanding and applying pricing strategies for software products and services.
The Profit Stream™ Design training focuses on developing strategic profit streams within organisations.
If you don't know which training is right for you, get in touch:
The Growth Pricing Workshop focuses on developing and optimising profitable growth strategies through effective pricing methodologies. The workshop provides insights into how pricing can be used as a strategic lever to maximise value creation and profitability.
The Profitable Pricing workshop offers insights into designing pricing strategies that are not only competitive but also profitable. This workshop helps professionals balance customer value and business goals, and provides practical tools to make pricing decisions that contribute to sustainable growth.
Not sure which workshop is right for your organisation, get in touch:
You don't have a clear view of the total cost of ownership (TCO) causing customers to drop out or not find a budget.
Your licences and contracts are messy or incomplete, putting you at risk of compliance issues and legal issues.
Your pricing is based on gut feeling or cost-plus, causing you to miss out on profits or sell too cheaply.
Customers don't understand the value of your solution because there is no clear value exchange (ROI) has been worked out.
You use a freemium or loss leader model which mainly generates costs and hardly any paying customers.
When growing, you lose grip on in-licences and dependencies of external technologies that undermine your profitability.
Your solution is evolving, but you have no plan to implement price changes strategically without losing customers.
Your team does not work with the same language or systematics which means that important choices about profit, pricing and value ad hoc and fragmented be made.
Your business model is not aligned with the adoption phase of your product - Too early too expensive, or too late too cheap.
Your relationships with stakeholders (customers, suppliers, regulators) are vulnerable because there is no structural agreements on sustainability and profit are.
Create an overview of your situation with the Profit Streams Canvas
Profit Streams helps you make the right choices in a structured way.
Enjoy all the space to innovate.
Verne Harnish
"A Scaling Up company cannot scale without profits. Software Profit Streams helps every company scale by helping them establish pricing and licensing models that create sustainably profitable solutions."
- Verne Harnish, CEO of Scaling Up, author of Scaling Up (Rockefeller Habits 2.0), Scaling Up Compensation, The Greatest Business Decisions of All Time, and Mastering the Rockefeller Habits.
Dean Leffingwell
"In an arrestingly different presentation, Jason and Luke address a vital white space for the Agile technical community - commercial fluency. We have proven patterns for predictably delivering the world's most important solutions. But until this method, we have been less clear on how to price these solutions to be profitable and to deliver commercial results. This method provides important new thinking for our community and the business owners that we serve."
- Dean Leffingwell, creator of ScaledAgileFramework.com, author of Agile Software Requirements, Scaling Software Agility, and SAFe Distilled
Alexander Osterwalder
"Software Profit Streams is a comprehensive guide to software pricing and licensing. It is an excellent complement to the Strategyzer book series, filled with practical actionable advice."
- Alexander Osterwalder, co-author of Business Model Generation, Founder and CEO of Strategyzer
We know that you don't just want to create value, but also a sustainable profitable product want to build.
To achieve that, you have Profit Streams™ needed.
The problem is that pricing, licensing and retention are often ad hoc or unclear, This makes you feel uncertain about the choices you have to make because they are not sufficiently substantiated.
We believe it incorrect is that a nice product is not successful due to the lack of a structural approach while it exists.
We understand how frustrating it is when:
And that is why Profit Streams™ has been developed: a proven systemic framework used worldwide to enable product teams to make profits designing, not gambling.
Here's how we do it:
So, give us a call. And in the meantime, download the Canvas and get started creating overview.
So you can stop doubting whether you are making the right choices.
And instead have grip and confidence in your choices, sustainable profit growth and room for innovation. With which you will continue to enjoy the confidence of investors and stakeholders.
We are Karnoe Dorenbos, Maarten Sterrenburg and Sebastiaan Zuiddam. Three experienced professionals with a shared mission: to help organisations create structural value with their software-enabled solutions.
With our combined expertise in entrepreneurship, product management, pricing, Agility and business models, we guide companies in designing and optimising their profit streams. We combine international insights, such as Applied Frameworks' Profit Streams™ approach, with tremendous experience in the Dutch market.
Whether you are a start-up or an established software vendor, we help you build pricing strategies and revenue models that not only work, but also grow with your ambitions.
Let your team work from a single structured model that accelerates growth and reduces risk.
"We understand you. And we have created a system to help you win."
Connected Movement is an official ProfitStreams™ Partner.
Profit Streams™ is a globally applied framework based on decades of experience in product management and pricing.
With our approach, you get a grip on value, licences and profits.
✔ Applied by product teams worldwide
✔ Based on proven insights
✔ Results: higher retention, better cash flow, stronger investor relations
At Connected Movement, we believe in connecting professionals to achieve better results. As a result, we are committed to using international methods to connect knowledge and connections. Connected for better outcomes.
The Profit Streams™ Canvas gives you a first step towards getting a grip on profits. Here's what you get out of it:
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