{"id":7362,"date":"2026-06-16T09:51:38","date_gmt":"2026-06-16T08:51:38","guid":{"rendered":"https:\/\/connected-movement.com\/trainer\/philipp-cottini\/"},"modified":"2026-07-02T16:16:24","modified_gmt":"2026-07-02T15:16:24","slug":"philipp-cottini","status":"publish","type":"trainer","link":"https:\/\/connected-movement.com\/en\/trainer\/philipp-cottini\/","title":{"rendered":"Philipp Cottini"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7362\" class=\"elementor elementor-7362 elementor-5820\" data-elementor-post-type=\"trainer\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe53787 e-flex e-con-boxed e-con e-parent\" data-id=\"6fe53787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7abf0e1e e-con-full e-flex e-con e-child\" data-id=\"7abf0e1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7159a4ab elementor-widget elementor-widget-text-editor\" data-id=\"7159a4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSenior Consultant &amp; Coach\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fc26c elementor-widget elementor-widget-text-editor\" data-id=\"d1fc26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Originally from South Tyrol and now based in Z\u00fcrich, Philipp works as an Agile coach, trainer and consultant. He supports organisations, teams and leaders in successfully applying Agile practices and delivering sustainable change. Curiosity, continuous development and open communication are central to everything he does.  <\/p><p class=\"p1\">With a background in management, communication, IT and coaching, Philipp combines deep subject expertise with a people-centred approach. His areas of expertise include SAFe, Scrum, product development, change management and Agile coaching. With certifications including SPC, Professional Scrum Master II, PROSCI Change Management Practitioner and Scrum@Scale Practitioner, he supports organisations with both team development and large-scale transformation.  <\/p><p class=\"p1\">In his training sessions and workshops, Philipp creates an open and energetic learning environment where theory and practice come together. His aim is not only to give participants new insights, but above all to help them build the confidence and skills to apply those insights directly in their own work. <\/p><p class=\"p1\">Outside of work, Philipp is a passionate musician, sports enthusiast and lifelong learner. He draws energy from exploring new perspectives, exchanging ideas and connecting people. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30db977 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"30db977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8c7c747\" href=\"https:\/\/www.linkedin.com\/in\/philipp-cottini\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><path d=\"M35.991 36L36 35.9985V22.7955C36 16.3365 34.6095 11.361 27.0585 11.361C23.4285 11.361 20.9925 13.353 19.998 15.2415H19.893V11.964H12.7335V35.9985H20.1885V24.0975C20.1885 20.964 20.7825 17.934 24.663 17.934C28.4865 17.934 28.5435 21.51 28.5435 24.2985V36H35.991Z\" fill=\"white\"><\/path><path d=\"M0.593999 11.9655H8.058V36H0.593999V11.9655Z\" fill=\"white\"><\/path><path d=\"M4.323 0C1.9365 0 0 1.9365 0 4.323C0 6.7095 1.9365 8.6865 4.323 8.6865C6.7095 8.6865 8.646 6.7095 8.646 4.323C8.6445 1.9365 6.708 0 4.323 0Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-d039277\" href=\"mailto:contact@connected-movement.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"22\" viewBox=\"0 0 28 22\" fill=\"none\"><path d=\"M2.68744 6.78127C3.04164 7.03122 4.10931 7.77355 5.89053 9.00788C7.67179 10.2422 9.03636 11.1926 9.9843 11.8591C10.0884 11.9322 10.3097 12.091 10.6482 12.3358C10.9867 12.5808 11.268 12.7787 11.4919 12.9297C11.7159 13.0807 11.9867 13.25 12.3045 13.4374C12.6223 13.6247 12.9218 13.7656 13.203 13.8588C13.4843 13.9529 13.7447 13.9994 13.9843 13.9994H14.0157C14.2553 13.9994 14.5158 13.9528 14.7971 13.8588C15.0782 13.7656 15.378 13.6246 15.6955 13.4374C16.0131 13.2498 16.2839 13.0806 16.5079 12.9297C16.7319 12.7787 17.013 12.5808 17.3516 12.3358C17.6901 12.0908 17.9116 11.9322 18.0158 11.8591C18.9739 11.1926 21.4116 9.49983 25.3282 6.78095C26.0885 6.24992 26.7238 5.60917 27.2341 4.85912C27.7449 4.10941 27.9999 3.32291 27.9999 2.50008C27.9999 1.81248 27.7524 1.22388 27.2576 0.734338C26.7628 0.244688 26.1768 0 25.4999 0H2.49989C1.69786 0 1.08065 0.270794 0.648355 0.81238C0.216118 1.35408 0 2.03117 0 2.8436C0 3.49985 0.286552 4.21098 0.859384 4.97657C1.43216 5.74221 2.04171 6.34383 2.68744 6.78127Z\" fill=\"white\"><\/path><path d=\"M26.4373 8.45299C23.021 10.7653 20.4269 12.5623 18.6563 13.8437C18.0625 14.2811 17.5809 14.6225 17.211 14.8671C16.8411 15.1119 16.3491 15.3619 15.7344 15.617C15.12 15.8724 14.5473 15.9998 14.016 15.9998H13.9843C13.4531 15.9998 12.8801 15.8724 12.2656 15.617C11.6511 15.3619 11.1589 15.1119 10.7891 14.8671C10.4194 14.6225 9.93756 14.2811 9.34388 13.8437C7.93755 12.8126 5.34905 11.0154 1.57828 8.45299C0.984381 8.05742 0.458342 7.604 0 7.09366V19.4996C0 20.1876 0.244686 20.7758 0.734332 21.2654C1.22387 21.7552 1.81252 22 2.50006 22H25.5001C26.1875 22 26.7761 21.7552 27.2657 21.2654C27.7554 20.7757 28 20.1876 28 19.4996V7.09366C27.552 7.59344 27.0313 8.04686 26.4373 8.45299Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b33e0f2 e-con-full e-flex e-con e-child\" data-id=\"4b33e0f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-270c47b7 elementor-widget elementor-widget-image\" data-id=\"270c47b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/connected-movement.com\/wp-content\/uploads\/Philipp-1.jpg\" class=\"attachment-large size-large wp-image-7363\" alt=\"Philipp Cottini\" srcset=\"https:\/\/connected-movement.com\/wp-content\/uploads\/Philipp-1.jpg 400w, https:\/\/connected-movement.com\/wp-content\/uploads\/Philipp-1-240x300.jpg 240w, https:\/\/connected-movement.com\/wp-content\/uploads\/Philipp-1-200x250.jpg 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b2934d elementor-widget elementor-widget-heading\" data-id=\"65b2934d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Courses I deliver<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e8a805 elementor-widget elementor-widget-shortcode\" data-id=\"48e8a805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e8c405 elementor-widget elementor-widget-heading\" data-id=\"57e8c405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Areas of expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a93166e elementor-align-left font_weight_reset list_style_post_meta_items elementor-widget elementor-widget-post-info\" data-id=\"3a93166e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-07da432\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Agility &amp; Scrum Mastery<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c00770d elementor-widget elementor-widget-heading\" data-id=\"1c00770d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frameworks I work with<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a0af0e elementor-align-left font_weight_reset list_style_post_meta_items elementor-widget elementor-widget-post-info\" data-id=\"64a0af0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-07da432\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">SAFe by Scaled Agile<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f927f2 e-con-full e-flex e-con e-parent\" data-id=\"76f927f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b333ba9 e-con-full e-flex e-con e-child\" data-id=\"4b333ba9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5755fc50 e-flex e-con-boxed e-con e-child\" data-id=\"5755fc50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-250607c2 elementor-widget elementor-widget-heading\" data-id=\"250607c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recent articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d14d3db elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-widget elementor-widget-posts\" data-id=\"7d14d3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8527 post type-post status-publish format-standard has-post-thumbnail hentry category-artikel capability-product-value-management capability-strategy-execution-alignment framework-profit-streams rol-business-owner rol-epic-owner rol-lean-portfolio-manager rol-portfolio-manager rol-product-manager rol-product-owner\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/connected-movement.com\/en\/article\/product-owner-event-2026-stop-trying-to-be-right-once\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall.jpg\" class=\"attachment-full size-full wp-image-8525\" alt=\"Sukie Kang presenting Why Most Portfolio Decisions Are Wrongly Made in the main hall of the Product Owner Event 2026\" srcset=\"https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall.jpg 1600w, https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall-300x225.jpg 300w, https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall-1024x768.jpg 1024w, https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall-768x576.jpg 768w, https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall-1536x1152.jpg 1536w, https:\/\/connected-movement.com\/wp-content\/uploads\/product-owner-event-2026-sukie-kang-main-hall-250x188.jpg 250w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/connected-movement.com\/en\/article\/product-owner-event-2026-stop-trying-to-be-right-once\/\">\n\t\t\t\tStop trying to be right once: what a full room at the Product Owner Event told us\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sukie Kang\u2019s keynote and three sold-out workshops at the Product Owner Event came down to one idea: a business case is a bet. Six lessons on ranges, evidence and deciding again.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/connected-movement.com\/en\/article\/product-owner-event-2026-stop-trying-to-be-right-once\/\" aria-label=\"Read more about Stop trying to be right once: what a full room at the Product Owner Event told us\" tabindex=\"-1\">\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tSebastiaan Zuiddam\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 October 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7161 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies capability-product-value-management framework-safe-by-scaled-agile land-nethelands rol-agile-coach rol-agile-consultant rol-it-manager rol-lace-leader rol-lace-member rol-product-manager rol-product-owner rol-release-train-engineer rol-safe-practice-consultant rol-scrum-master rol-team-coach rol-team-leader\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/connected-movement.com\/en\/case-studies\/from-certification-to-craftsmanship-the-product-owner-gym-at-the-dutch-tax-administration\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/connected-movement.com\/wp-content\/uploads\/260225-031-1.jpg\" class=\"attachment-full size-full wp-image-7162\" alt=\"Product Owner Gym\" srcset=\"https:\/\/connected-movement.com\/wp-content\/uploads\/260225-031-1.jpg 1200w, https:\/\/connected-movement.com\/wp-content\/uploads\/260225-031-1-300x200.jpg 300w, https:\/\/connected-movement.com\/wp-content\/uploads\/260225-031-1-1024x683.jpg 1024w, https:\/\/connected-movement.com\/wp-content\/uploads\/260225-031-1-768x512.jpg 768w, https:\/\/connected-movement.com\/wp-content\/uploads\/260225-031-1-250x167.jpg 250w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/connected-movement.com\/en\/case-studies\/from-certification-to-craftsmanship-the-product-owner-gym-at-the-dutch-tax-administration\/\">\n\t\t\t\tFrom Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/connected-movement.com\/en\/case-studies\/from-certification-to-craftsmanship-the-product-owner-gym-at-the-dutch-tax-administration\/\" aria-label=\"Read more about From Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration\" tabindex=\"-1\">\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tSebastiaan Zuiddam\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 June 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6760 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-strategy tag-value-and-profit-streams capability-strategy-execution-alignment framework-profit-streams rol-portfolio-manager rol-product-owner\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/connected-movement.com\/en\/article\/from-tactical-pricing-to-a-strategic-pricing-capability\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"266\" src=\"https:\/\/connected-movement.com\/wp-content\/uploads\/strategic-pricing-1.png\" class=\"attachment-full size-full wp-image-6761\" alt=\"strategic pricing\" srcset=\"https:\/\/connected-movement.com\/wp-content\/uploads\/strategic-pricing-1.png 454w, https:\/\/connected-movement.com\/wp-content\/uploads\/strategic-pricing-1-300x176.png 300w, https:\/\/connected-movement.com\/wp-content\/uploads\/strategic-pricing-1-250x146.png 250w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/connected-movement.com\/en\/article\/from-tactical-pricing-to-a-strategic-pricing-capability\/\">\n\t\t\t\tFrom Tactical Pricing to a Strategic Pricing Capability\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why strong organisations manage value, not just prices In conversations with leaders about pricing, I keep hearing the same things.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/connected-movement.com\/en\/article\/from-tactical-pricing-to-a-strategic-pricing-capability\/\" aria-label=\"Read more about From Tactical Pricing to a Strategic Pricing Capability\" tabindex=\"-1\">\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tSebastiaan Zuiddam\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12 June 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721b517 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"721b517\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/connected-movement.com\/wp-content\/uploads\/Shape_Wit.svg\" class=\"attachment-full size-full wp-image-2548\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7363,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"capability":[254],"framework":[257],"land":[404],"language":[],"specialiteit":[],"class_list":["post-7362","trainer","type-trainer","status-publish","has-post-thumbnail","hentry","capability-agility-scrum-mastery","framework-safe-by-scaled-agile","land-switzerland"],"acf":[],"_links":{"self":[{"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/trainer\/7362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/trainer"}],"about":[{"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/types\/trainer"}],"version-history":[{"count":0,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/trainer\/7362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/media\/7363"}],"wp:attachment":[{"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/media?parent=7362"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/capability?post=7362"},{"taxonomy":"framework","embeddable":true,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/framework?post=7362"},{"taxonomy":"land","embeddable":true,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/land?post=7362"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/language?post=7362"},{"taxonomy":"specialiteit","embeddable":true,"href":"https:\/\/connected-movement.com\/en\/wp-json\/wp\/v2\/specialiteit?post=7362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}