AI adoption stalls: 59% lack the knowledge and experience
AI adoption is stalling in many Dutch organisations due to a lack of knowledge, experience and ownership. According to research
Wesley van de Pol
20 August 2026
Connected Conversations Podcast Episode 6
Reading time
- 5 minutes reading time
Collaborating with your digital colleague
Introduction
In this episode of Connected Conversations, Judith and Sukie welcome Josje van Beek, founder of The Strategic Flow and author of Samenwerken met je digitale collega. Josje brings a practical, people-focused perspective on AI adoption: rather than treating AI as a loose collection of tools, she sees it as a “digital colleague” with clear responsibilities, boundaries and working agreements.
As organisations move from experimenting to genuinely AI-supported working, the conversation shifts from the technology itself to clarity, trust, governance and behaviour. Josje shares how leaders and teams can move from confusion and shadow AI towards deliberate collaboration between people and AI, creating more flow, better decisions and measurable value.
Key discussion topics
- Meet Josje: her work with The Strategic Flow, and why she focuses on the human and organisational side of AI adoption.
- The digital colleague: why AI can be seen as a functional role within the team, rather than just a tool or assistant.
- Role clarity and governance: how teams can decide what AI is allowed to do, where people remain responsible, and where guardrails are needed.
- From shadow AI to strategic flow: why many organisations already use AI but struggle to turn that activity into consistent value.
- Human adoption: the importance of trust, psychological maturity and explicit working agreements when collaborating with AI.
Relevant links and resources
- Listen to this episode on Spotify
- Watch the episode on YouTube
- Josje’s website: discover more about strategic organisational transformation at The Strategic Flow. https://thestrategicflow.com/
- The book: order the Dutch edition of Samenwerken met je digitale collega, now available via Bol.com.
- English edition coming soon: the English-language version of the book is officially released at the end of May 2026.
Next steps
Do you have questions or a good idea?
đź“© Send your question to podcast@connectedmovement.com and we might discuss your topic in a future episode.
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