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In this episode of Connected Conversations, Judith and Sukie welcome Josje van Beek, founder of The Strategic Flow and author of Samenwerken met je digitale collega. Josje brings a practical, people-focused perspective on AI adoption: rather than treating AI as a loose collection of tools, she sees it as a “digital colleague” with clear responsibilities, boundaries and working agreements.
As organisations move from experimenting to genuinely AI-supported working, the conversation shifts from the technology itself to clarity, trust, governance and behaviour. Josje shares how leaders and teams can move from confusion and shadow AI towards deliberate collaboration between people and AI, creating more flow, better decisions and measurable value.
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