

From Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration
For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are


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In this episode of Connected Conversations, Judith and Sukie welcome Josje van Beek, founder of The Strategic Flow and author of Samenwerken met je digitale collega. Josje brings a practical, people-focused perspective on AI adoption: rather than treating AI as a loose collection of tools, she sees it as a “digital colleague” with clear responsibilities, boundaries and working agreements.
As organisations move from experimenting to genuinely AI-supported working, the conversation shifts from the technology itself to clarity, trust, governance and behaviour. Josje shares how leaders and teams can move from confusion and shadow AI towards deliberate collaboration between people and AI, creating more flow, better decisions and measurable value.
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For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are


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Change does not have to be difficult or complex. With the right focus, energy and guidance, you create clarity, direction and results.
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