From product to business model
Connect pricing, packaging and customer value.
Value that becomes visible
Maak betere keuzes over groei en verdienkracht.
Strategy connected to practice
Connect product development with sustainable business value.
View the courses


- Frameworks Beyond Frameworks (no framework), Profit Streams
- Capabilities Leadership & transformation, Product & Value Management, Strategy Execution & Alignment
- Rollen Architect (Enterprise), Architect (Solution), Architect (System), Business Analyst, Business Owner, C-Level Executive, Change Manager, Department Manager, Digital Transformation Lead, Director, Entrepreneur, Epic Owner, Founder, IT Manager, Lean Portfolio Manager, Line Manager, Management Team Member, Manager (Delivery), Owner, Portfolio Manager, Product Manager, Product Owner, Program Manager, Project Manager, SAFe Practice Consultant, Transformation Lead, Transformation Team Member
- Talen Dutch, English, French, German
- Locaties NL | Amersfoort, NL | Utrecht, Virtual Class


- Frameworks Profit Streams
- Capabilities Product & Value Management
- Rollen Agile Consultant, Business Analyst, Business Owner, C-Level Executive, Director, Entrepreneur, Epic Owner, Founder, IT Manager, Lean Portfolio Manager, Management Team Member, Owner, Portfolio Manager, Product Manager, Product Owner, Program Manager, Project Manager
- Talen German, English, French, Dutch
- Locaties Virtual Class


Recognizable?
- Features are being built, but the revenue model remains unclear.
- Pricing feels more like negotiation than strategy.
- Many features are being developed, but their value remains unclear.
- Growth is increasing, but margins and focus remain under pressure.
Many organisations invest heavily in product development, but pay too little attention to pricing, packaging and value creation. The challenge is not only building great products, but designing a sustainable business model around them. That is exactly where we help organisations move forward.
Public Training Courses


Who is Profit Streams for?
- Product leaders who want to improve how they steer value creation
- Founders and scale-ups with software-driven propositions
- Product, business and finance professionals who want to make better decisions
- Organisations that want to approach pricing and packaging more strategically
- Teams that want to connect product development with business value
Het Profit Streams® Canvas
Download het Profit Streams® Canvas om direct overzicht te krijgen in je situatie.
Waarom downloaden?
Het Profit Streams® Canvas geeft je een eerste stap naar grip op winst. Dit is wat je eruit haalt:
- Direct overzicht – breng in één oogopslag pricing, licenties en waardecreatie in kaart
- Concrete handvatten – een visuele tool die je helpt keuzes te maken in plaats van te discussiëren.
- Samenwerking versterken – gebruik het canvas als gemeenschappelijke taal voor product, sales, finance en stakeholders.
- Voorkom blinde vlekken – ontdek waar je winst weglekt of kansen laat liggen.
- Van waarde naar winst – zie hoe je waardecreatie omzet in een duurzaam winstmodel.
- Minder complexiteit – maak een ingewikkeld vraagstuk simpel en bespreekbaar.
- Altijd toepasbaar – geschikt voor startups, scale-ups en gevestigde softwarebedrijven.
Insights into pricing and value creation


- Sebastiaan Zuiddam
Why strong organisations manage value, not just prices In conversations with leaders about pricing, I keep hearing the same things….


- Sebastiaan Zuiddam
Janko van Deventer works as a freelance Product Manager and software developer, primarily within e-commerce and online platforms. He helps…


- Sebastiaan Zuiddam
In many large organisations, change is still organised as if it were a temporary project. There is a clear starting…


- Sebastiaan Zuiddam
VOCA helps organisations and independent professionals work together in a compliant, transparent and practical way. Through the broader VOCA platform,…