Obeya Fundamentals

Make strategy, collaboration and decision-making visual and connected

Obeya Fundamentals

Learn how Obeya helps organisations connect strategy, execution and collaboration visually. Develop an understanding of the 11 Obeya Principles and discover how teams can learn faster, align better and make more effective decisions. Available as a practical, instructor-led training.

Content

Many organisations struggle to connect strategy and execution effectively. Teams work hard but lack visibility, alignment and rhythm. Decision-making takes too long, dependencies stay hidden and meetings consume time without always leading to clear actions or improvements.

In this training, you will learn how Obeya helps make strategy, goals, progress, obstacles and collaboration visible in one shared environment. You will gain an understanding of the 11 Obeya Principles, visual management, alignment, continuous improvement and the role of rhythm and dialogue in modern organisations. You will also explore how Obeya supports better conversations and faster, more broadly supported decision-making.

The training is highly practical and interactive. You will work with real-world examples, visualisations and exercises that reflect genuine organisational dynamics, and learn how to apply Obeya in strategy execution, Agile ways of working, Lean management and organisational development.

Obeya Fundamentals
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Who is this training for?

This training is designed for professionals who want to improve collaboration, alignment and decision-making within their organisation. You will get the most from this training if you:

  • Are a leader, manager or team lead
  • Work in Agile, Lean or transformation environments
  • Want to create more visibility and alignment
  • Want to better connect strategy with execution
  • Work with complex dependencies and decision-making
  • Want to help teams learn and improve faster
  • Are interested in visual management and Obeya

In short: you want to help organisations work better together, make smarter decisions and make strategy visible in day-to-day practice.

What will you learn during this training?

During the training, you will learn the fundamentals of Obeya and discover how organisations use it to connect strategy, execution and collaboration visually. You will gain an understanding of the 11 Obeya Principles and learn how Obeya helps strengthen focus, alignment, transparency and continuous improvement.

You will work on topics such as visual management, meeting rhythms, alignment, KPIs, goal-setting, problem-solving and collaboration around shared goals. You will also learn how Obeya supports better conversations, makes dependencies visible and leads to faster, more broadly supported decision-making.

Topics covered include the four Obeya quadrants — Mindset, Alignment, Workspace and Content — as well as roles such as Obeya Builder and Obeya Host. Through practical examples and interactive exercises, you will discover how Obeya is applied within Lean, Agile and modern organisational development.

The training is highly interactive and practical. You will leave with concrete tools to apply Obeya directly within your own team or organisation.

After this training

After the training, you will understand how Obeya helps connect strategy, execution and collaboration more effectively. You will know how visual management, rhythm and alignment contribute to better decision-making, greater focus and stronger collaboration within organisations.

You will be able to apply the 11 Obeya Principles and understand how organisations use Obeya to make goals, progress, problems and improvements visible. You will also have a deeper insight into how Obeya helps teams learn faster, improve continuously and collaborate around shared goals.

You will leave with practical insights, concrete techniques and greater confidence to apply Obeya within your own organisational context.

You can also become part of the Connected Movement community, where professionals connect around Agile, Lean, Product Management, AI and organisational development.

About the exam

After the training, you can sit the official Obeya Fundamentals exam.

The exam consists of multiple choice questions and tests your knowledge of topics such as the 11 Obeya Principles, visual management, alignment, meeting rhythms and the application of Obeya within organisations.

On successfully completing the exam, you will receive the official Obeya Fundamentals certificate.

Certification

On successfully completing the exam, you will receive the official Obeya Fundamentals certificate from the Obeya Association.

This certification confirms that you understand the fundamentals of Obeya and have knowledge of its principles, ways of working and applications within organisations. The certificate demonstrates your familiarity with topics such as the 11 Obeya Principles, visual management, alignment, collaboration and creating effective decision-making around strategic goals.

The certification is internationally recognised within the Obeya community and supports professionals who want to apply, facilitate or further develop Obeya within their organisation.

Register

Obeya Fundamentals (EN)
Start:
9 October 2026
Cursus data:
+
9 October 2026
Taal:
English
Locatie:
Rotterdam
€ 825.00

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Salesdirector Wesley van de Pol

Questions or looking for advice?

Wesley is available to discuss any questions you may have.

Frequently asked questions

Do I need prior experience with Obeya?

No. The training is suitable for both beginners and professionals who are already partly applying Obeya within their organisation.

Is Obeya only relevant for Agile organisations?

No. Obeya is used in Agile, Lean and more traditional organisations where collaboration, alignment and decision-making matter.

Is this training mostly theoretical?

No. The training is highly practical and interactive. You will work with exercises, visualisations and examples from real organisations.

What topics are covered?

Topics covered in depth include the 11 Obeya Principles, visual management, alignment, meeting rhythms, KPIs, problem-solving and continuous improvement.

What language is the training delivered in?

The training can be delivered in Dutch or English.

How long does the training take?

The training lasts one day and is delivered as an instructor-led session, either in person or virtually.

Is the exam included?

Yes. After the training, you can sit the official Obeya Fundamentals exam.

Will I get a certificate?

Yes. On successfully completing the exam, you will receive the official Obeya Fundamentals certificate.

Trainers with real-world experience

Participants particularly value the combination of practical experience, in-depth expertise and immediate applicability. Connected Movement training programmes are delivered by experienced practitioners who work daily within complex organisational environments.

20+ client reviews

  • Obeya finally gave us a clear overview and structure in the collaboration between strategy and execution. The training made it very concrete how visual management enables better conversations.

    Transformation Lead large enterprise organisation
  • A strong combination of theory, practice and organisational dynamics. The focus on alignment and rhythm in particular gave us a lot of new insights.

    Agile Coach financial services organisation
  • Many organisations talk about alignment, but this training shows you how to make it genuinely visible and workable in practice.

    Manager Operations & Improvement international organisation

Request the digital brochure with more information about this training.

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