SAFe Agile Product Management (APM)

Develop products with a focus on customer value and strategy

Agile Product Management APM

Learn how to develop products with a focus on customer value, strategy and continuous innovation within a SAFe environment. Build skills in Design Thinking, product strategy, discovery and Lean product management, and explore how product professionals help organisations build better products. Available as a practical, instructor-led training.

Content

Many organisations build products and features at pace, but struggle to maintain focus, customer value and strategic direction. Teams deliver a great deal, yet it is not always clear which solutions genuinely address customer needs and business goals.

In this training, you explore how Agile Product Management helps connect customer needs, strategy and delivery. You gain insight into topics such as Design Thinking, Lean product management, product strategy, customer centricity, discovery and innovation flow. You also discover how product professionals help organisations build products that genuinely matter in rapidly changing markets.

Topics covered include customer research, value proposition design, product vision, roadmapping, backlog prioritisation and continuous assumption validation. You also explore how product management works alongside Agile teams, business and technology in larger organisations and Agile Release Trains.

The training is highly practical and interactive. Through exercises, workshops and real-world examples, you actively develop modern product management skills that you can apply directly within your own organisational context.

SAFe Agile Product Management (APM)
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Who is this training for?

This training is designed for professionals working in product development, innovation and customer value within Agile organisations. You will get the most from this training if you:

  • Are a Product Manager or Product Owner
  • Work on product strategy or innovation
  • Want to work in a more customer-focused way
  • Want to strengthen product discovery and validation
  • Work within Agile teams or SAFe environments
  • Want to gain a deeper understanding of Lean product management
  • Want to achieve an internationally recognised SAFe certification

Or simply put: you want to build products that are not just delivered, but that genuinely add value for customers and the organisation.

What will you learn during this training?

During the training, you explore how Agile Product Management helps organisations make better product decisions and create more customer value.

You work with topics such as Design Thinking, customer centricity, product strategy, discovery, roadmapping and Lean product management. You also explore how product professionals translate customer insights into solutions that support business goals and sustainable growth.

You also learn how to validate hypotheses, set priorities and work effectively with Agile teams and stakeholders in complex organisations. Topics such as innovation flow, value streams and continuous feedback are covered in depth.

The training is highly practical and interactive. Through exercises, workshops and real-world examples, you gain concrete techniques and insights that you can apply directly within your own product context.

After this training

After the training, you understand how Agile Product Management helps connect strategy, customer needs and delivery more effectively.

You know how to apply Design Thinking, Lean product management and discovery to make better product decisions and deliver more customer value. You also understand how continuous validation, collaboration and customer centricity contribute to stronger products and innovation.

You leave with practical techniques, a deeper understanding of modern product management and concrete tools to guide product development more effectively within Agile organisations.

You can also join the Connected Movement community, where professionals share experiences, insights and real-world cases around Product Management, SAFe, innovation and digital transformation.

About the exam

Once the training is complete and your attendance has been confirmed, you have 60 days to sit the official SAFe Agile Product Management (APM) exam.

The online exam consists of multiple-choice questions and tests your knowledge of topics such as Design Thinking, Lean product management, customer centricity, product strategy, discovery and innovation within SAFe. The exam is in English.

Certification

Upon passing the exam, you receive the internationally recognised SAFe Agile Product Management (APM) certificate from Scaled Agile.

You will also receive one year of access to the SAFe Community Platform, including additional content, tools and resources.

Sebastiaan Zuiddam

Advanced SAFe Practice Consultant (A-SPC), Portfolio Director and Co-founder Connected Movement
Sukie Kang

Sukie Kang

SPCT, Lean-Agile Consultant, Coach & Trainer

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Agile Product Management APM (EN)
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Cursus data:
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Taal:
English
Locatie:
€ 2,495.00

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Salesdirector Wesley van de Pol

Questions or looking for advice?

Wesley is available to discuss any questions you may have.

Frequently asked questions

Do I need experience with SAFe?

No. A basic understanding of Agile or product development is helpful, but the training is also suitable for professionals looking to develop their skills in modern product management.

Is this training only relevant for Product Managers?

No. The training is also relevant for Product Owners, innovators, business leads, entrepreneurs and other professionals working on customer value and product development.

Is this training mostly theoretical?

No. The training is highly practical and interactive. You work with exercises, workshops and real-world examples from genuine product environments.

What topics are covered?

Topics covered in depth include Design Thinking, product strategy, discovery, customer centricity, roadmapping and Lean product management.

What language does the training have?

The training can be provided in Dutch, English, French and German upon request. The official course material and exam are in English. When you register for a start date in the open line, the language spoken during the training will be indicated.

How long does the training take?

The training lasts 3 days and is provided as an instructor-led course, either in a classroom or virtually.

Is the exam included?

Yes. One exam voucher for the official SAFe Agile Product Management exam is included with the training.

Will I get a certificate?

Yes. Upon passing the exam, you receive the internationally recognised SAFe Agile Product Management certificate from Scaled Agile.

Trainers with real-world experience

Participants particularly value the combination of practical experience, in-depth expertise and immediate applicability. Connected Movement training programmes are delivered by experienced practitioners who work daily within complex organisational environments.

20+ client reviews

  • Much more depth than just backlog management. Design Thinking and customer centricity in particular made a real impact.

    Product Manager financial services organisation
  • A strong combination of strategy, discovery and Agile delivery. Immediately applicable within our product organisation.

    Product Owner technology organisation
  • This training really helped me understand how product management and SAFe come together around customer value.

    Innovation Lead government organisation

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