

From Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration
For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are


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Many organisations invest heavily in strategy, technology, and transformation. New operating models are introduced, teams adopt Agile ways of working, and AI further accelerates change. Yet, over time, many organisations encounter the same recurring patterns.
Decision-making slows down. Teams work at cross-purposes. Meetings increase, while ownership becomes more diffuse. Roles overlap or remain unclear, and dependencies between teams grow faster than organisations can manage.
This creates a recognisable feeling among many professionals: everyone is working hard, but the system as a whole moves less effectively than intended.
This is precisely where organisation design and collaboration converge.
Many organisations have grown organically over time. Structures that were once logical do not always fit modern product development, digital services, or AI-driven change. New ways of working are often added on top of existing governance, management layers, and responsibilities.
This results in hybrid organisations where:
Many problems that manifest in delivery, innovation, or leadership ultimately prove to be rooted in organisation design.
Therefore, the focus is increasingly shifting from:
“How do we optimise teams?”
to:
“How do we design organisations that actually support collaboration, flow, and ownership?”
Organisational charts often appear rational, but organisations ultimately function through human behavior, interactions, and informal collaboration. Structures influence how people communicate, make decisions, and experience responsibility.
When roles are unclear, dependencies remain implicit, or decision-making becomes fragmented, friction in collaboration almost inevitably arises.
This is reflected, for example, in:
Organisation design, therefore, is not just about structures on paper, but primarily about making collaboration visible and improving it in practice.
As organisations become more complex, the need for clear roles and responsibilities grows. At the same time, modern organisations are making work less predictable. Teams are increasingly multidisciplinary, responsibilities shift more quickly, and AI is changing the nature of many roles.
This frequently leads to confusion regarding:
Many organisations are discovering that role ambiguity ultimately leads to delays, frustration, and diminished collaboration.
Methodologies such as Role Mapper help organisations make roles, responsibilities, and collaboration patterns more explicit. Not as a static job architecture, but as a tool to organise collaboration more consciously and effectively.
This is proving to be increasingly important, especially in hybrid organisations.
Many organisations start relatively simply. Teams know each other, lines are short, and decision-making is informal. However, as organisations grow, more dependencies arise between teams, departments, and management layers.
New processes and governance are added to maintain oversight. But this often increases coordination complexity as a result.
People spend more and more time on:
This creates a paradox: organisations invest more energy in collaboration, while effective collaboration actually becomes more difficult.
Organisation design attempts to make that complexity more explicit and manageable.
A significant development within modern organisation design is the growing focus on Team Topologies and cognitive load. Many organisations are discovering that teams cannot absorb unlimited complexity.
When teams:
then collaboration almost always slows down.
Team Topologies helps organisations think about:
As a result, organisation design is shifting more toward the deliberate design of collaboration around flow and value creation.
Many organisations try to improve performance by making individual teams more efficient. However, modern organisations function as systems where performance depends heavily on collaboration between teams.
This is precisely why there is growing attention to:
Much of the delay occurs not within teams, but between teams.
Value Stream Mapping helps organisations visualise where wait times, handovers, blockages, and unnecessary complexity arise. This shifts the focus from local optimisation to improving the total flow through the organisation.
As organisations become more complex, the importance of strong facilitation skills also grows. Modern collaboration requires more than just technical expertise. Teams must be able to communicate effectively, address conflicts, and collectively investigate complex problems.
This increases the need for professionals who:
Facilitation is thus increasingly becoming a strategic skill in modern organisations.
Many organisational problems remain invisible for a long time because knowledge is scattered across documents, systems, and individuals. This often leads to a situation where no one has a complete overview of the whole.
Visualisation helps organisations to:
Therefore, methodologies such as visual facilitation, sketchnoting, and collaborative modeling are rapidly growing in popularity within modern change initiatives.
Not because drawing is important in itself, but because collective visualisation helps to make complex collaboration explicitly discussable.
Modern organisations require a different kind of leadership than many traditional structures are used to. Not leadership that primarily directs through control and hierarchy, but leadership that supports collaboration, flow, and learning capacity.
This requires leaders who:
This is precisely why organisation design almost always directly impacts leadership and culture.
AI is changing not only technology but also how people collaborate. Teams gain access to new forms of automation, knowledge sharing, and decision support. At the same time, responsibilities are shifting and the nature of knowledge work is changing.
This gives rise to new questions:
AI Native organisations are discovering that technology adoption becomes inextricably linked with organisation design and collaboration.
This is exactly why topics such as:
are becoming increasingly important in AI-driven organisations.
Although almost every organisation talks about collaboration and alignment, the same patterns often persist:
This frequently leads to frustration for both teams and leadership.
Successful organisations, therefore, invest not only in processes or tooling but also explicitly in how people collaborate and how the system as a whole is designed.
Ultimately, many organisations are not looking for yet another framework or additional governance process. They are looking for ways to make collaboration simpler, clearer, and more effective in an increasingly complex world.
They are looking for:
Organisation design and collaboration help organisations make these connections more explicit and continuously improve them.
In theory, collaboration and organisation design often seem logical. In practice, they directly touch upon existing structures, culture, leadership, and human dynamics.
That is why a standard organisational model rarely works. Effective change requires experience with:
The combination of organisation design, collaboration, leadership, and modern product organisations is becoming increasingly vital for organisations that want to sustain change.
Do you want to discover how organisations better organise collaboration, flow, and ownership in complex environments?
Then delve into topics such as:
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