Business Model Canvas
Many organisations invest in new products, services and improvement initiatives without a clear understanding of how they create value for customers or how that value translates into sustainable results. This leads to disagreements about priorities, investments and strategy, with different departments each viewing things from their own perspective.
That is why it is increasingly important to build a shared understanding of how an organisation works, which customers it serves, and how value is created, delivered and captured. Without that overview, it becomes difficult to grow with purpose, innovate effectively or spot new opportunities.
The Business Model Canvas offers a practical, visual approach to this challenge. Rather than working with lengthy strategy documents, you work with a clear, structured model that brings together the key components of a business model on a single page.
In the Business Model Canvas training, you learn how to analyse existing business models, identify opportunities for innovation and connect customer needs with your product offering and revenue models. The result is greater clarity, better decision-making and stronger alignment between strategy and execution.
Who is this training for?
This training is aimed at professionals involved in strategy, innovation, product development, entrepreneurship or business development who want a clearer understanding of how organisations create and sustain value.
You will get the most out of this training if you work as a Product Manager, Business Owner, entrepreneur, Founder, Product Owner, Business Analyst or consultant and are regularly involved in developing new propositions, products or services.
The training is also well suited to organisations that want to review their current business model, explore new market opportunities or gain a better understanding of the relationship between customers, value propositions and revenue models. Because every organisation has its own context, this training is regularly delivered as a tailored in-house programme.
Simply put: you want to go beyond understanding what a Business Model Canvas is, and actually learn how to apply it effectively in practice.
What will you learn during this training?
Tijdens de training werk je met het Business Model Canvas framework en leer je hoe de verschillende bouwstenen van een businessmodel met elkaar samenhangen. Je ontdekt hoe organisaties waarde creëren, leveren en verzilveren.
Daarnaast analyseer je bestaande businessmodellen en onderzoek je hoe klantsegmenten, waardeproposities, inkomstenstromen en kostenstructuren elkaar beïnvloeden. Je leert kansen herkennen voor verbetering, innovatie en groei.
Through practical examples, exercises and interactive sessions, you work on visualising, testing and further developing business models. The focus is not just on gaining insight, but on having better conversations about strategy, product development and innovation.
After this training
By the end of the training, you will understand how business models are structured and which factors are critical to sustainable value creation. You will know how the different components of a business model interact and reinforce one another.
You will also have developed practical skills for analysing existing business models, identifying areas for improvement and exploring new possibilities. You will be better equipped to raise strategic questions and develop well-founded innovations.
You can apply what you have learned directly in areas such as product development, entrepreneurship, innovation, business development and strategic decision-making. This leads to a better understanding of the relationship between customer value, product offering and business results.
You can also become part of the Connected Movement community, where professionals share experiences, insights and practical examples related to business models, Agile, Lean, Portfolio Management and organisational development.
About the exam
There is no exam associated with this training. The focus is on developing practical knowledge and skills that can be applied directly in day-to-day practice.
Certification
There is no formal certification available for this training. Upon completion, you will receive a certificate of participation from Connected Movement as confirmation of your attendance.
Sebastiaan Zuiddam
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Questions or looking for advice?
Wesley is available to discuss any questions you may have.
Frequently asked questions
No. The training is suitable for both beginners and professionals looking to deepen their knowledge of business modelling.
The training combines theory with exercises and practical examples. You work actively with business models and apply the method directly as you go.
No. The Business Model Canvas is used by start-ups, scale-ups and established organisations that want to improve or renew their business model.
Yes. Many organisations choose to connect the training to their own products, services or strategic challenges.
A business plan describes an organisation in comprehensive detail. The Business Model Canvas offers a concise visual overview of the key components of a business model.
You can analyse business models, identify opportunities for improvement, explore possibilities for innovation and structure strategic conversations using the canvas.
Trainers with real-world experience
Participants particularly value the combination of practical experience, in-depth expertise and immediate applicability. Connected Movement training programmes are delivered by experienced practitioners who work daily within complex organisational environments.
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