Design Thinking
Many organisations invest time, money and energy in solutions before it is clear whether they are actually addressing a relevant problem. Teams work hard on new products, services and improvements, only to discover later that customers had different needs than expected.
The result is products, processes and initiatives that work technically, but do not match what users actually need. In a market where expectations change rapidly, understanding the problem before searching for solutions is becoming increasingly important.
Design Thinking offers a structured, human-centred approach. By placing customer insight at the centre, teams develop a better understanding of users, their challenges and the context they work in. This helps teams make better decisions and innovate more effectively.
In the Design Thinking training, you learn how to research customer needs, define problems clearly, develop ideas and test solutions before significant investments are made. This increases the likelihood that innovations deliver real value — for customers and for the organisation.
Who is this training for?
This training is designed for professionals involved in innovation, product development, service design, digital transformation or organisational improvement who want to better understand what customers and users actually need.
You will get the most from this training if you work as a Product Manager, Product Owner, Business Analyst, Agile Coach, Consultant, Innovation Manager or leader who is regularly involved in developing new products, services or improvement initiatives.
The training is also well suited to organisations that want to work in a more customer-centric way, accelerate innovation and make better decisions based on insight rather than assumptions. Because every organisation has its own context, this training is regularly delivered as an in-company programme.
Put simply: you want not only to understand what Design Thinking is, but above all to learn how to apply it successfully in practice.
What will you learn during this training?
During the training, you learn how the Design Thinking process is structured and how to research customer needs and problems before developing solutions. You discover how to translate complex challenges into clear problem definitions that guide innovation.
You also work with structured techniques for ideation, prototyping and validation. You learn how to make ideas tangible quickly, test assumptions and use feedback to refine solutions.
Through practical examples, exercises and interactive formats, you experience how Design Thinking encourages collaboration and helps teams develop customer-centred solutions that deliver real value.
After this training
After the training, you understand how Design Thinking helps organisations better connect with the needs of customers, users and employees. You know how to research problems before developing solutions.
You will also have developed practical skills in problem definition, ideation, prototyping and validation. You understand how to surface assumptions, gather customer insights and develop and test solutions step by step.
You are better equipped to translate customer needs into concrete solutions, test assumptions and validate solutions before further investment is made. This increases the likelihood that new initiatives deliver real value for customers and the organisation.
You can also become part of the Connected Movement community, where professionals share experiences, insights and practical examples around innovation, Agile, Lean, Portfolio Management and organisational development.
About the exam
There is no exam associated with this training. The focus is on developing practical knowledge and skills that can be applied directly in day-to-day practice.
Certification
There is no formal certification available for this training. Upon completion, you will receive a certificate of participation from Connected Movement as confirmation of your attendance.
Sebastiaan Zuiddam
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Questions or looking for advice?
Wesley is available to discuss any questions you may have.
Frequently asked questions
No. The training is accessible to both beginners and experienced professionals who want to strengthen their customer-centric ways of working.
The training is highly practical, combining theory with exercises, real-world examples and interactive formats.
No. Design Thinking is applied across product development, service design, HR, digital transformation, innovation and organisational development.
Yes. Many organisations choose to tailor the training to their own challenges, customers or innovation objectives.
Design Thinking starts from user needs and encourages experimentation and learning before significant investments are made.
You can apply techniques to gather customer insight, develop ideas, facilitate workshops and tackle innovation challenges in a structured way.
Trainers with real-world experience
Participants particularly value the combination of practical experience, in-depth expertise and immediate applicability. Connected Movement training programmes are delivered by experienced practitioners who work daily within complex organisational environments.
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