Karnoe Dorenbos is expertise lead Profit Streams at Connected Movement and helps organisations design sustainable business models for software-driven products. He focuses on the intersection of business design, strategic innovation and pricing. His work revolves around empowering product teams to make conscious choices in pricing, packaging and customer relationships - with the goal of profitable growth balanced with customer value.

During a recent sailing trip in the Baltic Sea, he unexpectedly faced a severe storm, despite careful preparation. Leadership, clear decision-making, cooperation and skill proved crucial to bring the ship safely in. That experience reflects how he also helps organisations deal with uncertainty and change. The world is becoming increasingly ambiguous, and that requires a different way of looking at things, new leadership and letting go of social engineering.

Besides guiding transformations, Karnoe enjoys sharing his knowledge through training courses and workshops. The sessions around Profit Streams are particularly popular at the moment: a logical next step for organisations already working with Agile and Value Streams, and now looking for strategic grip on their pricing model.

When not at work, he can often be found on the water. For him, sailing offers both tranquillity and challenge - just as he seeks it in his work.