

From Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration
For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are
Kenny Baas is a software architect, consultant, trainer and author, specialising in Domain-Driven Design (DDD), Software Architecture and Team Topologies. He helps organisations design sustainable software architectures where collaboration between business and technology is central. His conviction is that the best software emerges when stakeholders and software teams design together and every voice contributes to the outcome.
Kenny’s expertise is grounded in hands-on practice. He began his career as a software developer and progressed to tech lead and software architect. In that role he worked on complex, event-driven software landscapes with dozens of microservices, where Domain-Driven Design, Continuous Delivery and DevOps formed the foundation for successful collaboration and software development. He went on to apply this experience as a consultant across a wide range of organisations, from large enterprises and government institutions to innovative scale-ups.
Alongside his consulting work, Kenny develops training in Domain-Driven Design, Tech Leadership and Software Architecture. He is the author of the book Collaborative Software Design, in which he shows how teams and stakeholders can design software together that better meets the needs of the organisation.
Kenny’s training is interactive, practice-led and strongly focused on collaboration. Participants spend a large part of the course actively modelling realistic case studies and translating new insights directly into their own working environment. Drawing on his day-to-day experience as an architect and consultant, he brings not only successful practical examples but also the lessons from situations where things did not go to plan.
What motivates Kenny most is helping organisations bring software development closer to the business. He believes that software developers find the most satisfaction and have the greatest impact when they work directly alongside users and stakeholders. His mission is to help teams build better software through better collaboration, clear communication and a shared understanding of the business.




For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are


Why strong organisations manage value, not just prices In conversations with leaders about pricing, I keep hearing the same things.


Why many organisations do not lack strategy, but struggle to actually translate strategy into cohesive movement Virtually every organisation has