

From Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration
For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are
Maarten Sterrenburg is an Enterprise Coach, trainer and consultant with a strong background in organisational development, DevOps, Strategic Portfolio Management and Enterprise Agility. He works with boards, management teams and Agile organisations on complex change programmes where strategy, leadership, product development and technology come together. His focus is on building organisations that learn faster, make better decisions and deliver lasting value.
With a background in Business Administration, Hospitality, and Project & Event Management, Maarten combines business acumen with a pragmatic, people-centred approach. He helps organisations connect disciplines such as finance, product management, IT and leadership, so that strategic decisions translate more quickly into concrete results. The focus is not on a single framework, but on building a coherent operating model in which collaboration and continuous improvement come naturally.
Maarten has extensive experience as an Enterprise Coach, Release Train Engineer coach and DevOps consultant. He supports organisations in improving flow, strengthening leadership and developing portfolios that connect strategy with execution. He is also a Profit Streams™ Business Partner, advising organisations on product strategy, pricing and sustainable revenue models.
His training sessions and coaching are interactive, practical and focused on lasting behavioural change. Maarten believes that sustainable change starts with leadership, transparency and ownership. By combining theory with practical experience, he helps participants work through complex organisational challenges and translate them into concrete actions they can apply straight away.
Alongside his work as a trainer and consultant, Maarten regularly shares his knowledge as a speaker at conferences and professional events. He is known for his ability to quickly get to the heart of complex challenges and bring people from different disciplines together. His mission is to help organisations build an environment where strategy, people and technology reinforce each other, and where change delivers lasting results.




For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are


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