

From Certification to Craftsmanship: The Product Owner Gym at the Dutch Tax Administration
For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are
Ziryan Salayi is an Agile coach, trainer and consultant with a passion for developing people, teams and organisations. He helps organisations work in a more agile, customer-focused and effective way, with building high-performing teams at the heart of everything he does.
His belief is that lasting change happens when people are given ownership and the space to make decisions independently. That is why Ziryan helps organisations strengthen self-organisation, collaboration and a customer-focused way of working. He believes that Agile is not just about processes and frameworks — it is primarily about creating an environment where people can grow and perform at their best.
In his training and coaching, Ziryan combines a practical approach with a strong focus on interaction, reflection and immediate applicability. His aim is not only to give teams and leaders new insights, but to build their confidence and skills so they can apply what they learn directly in practice.




For Product Owners, gaining a certification has become standard practice in many organisations. Scrum, SAFe and other Agile frameworks are


Why strong organisations manage value, not just prices In conversations with leaders about pricing, I keep hearing the same things.


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