Community becomes the new infrastructure of change

In many large organisations, change is still organised as if it were a temporary project. There is a clear starting point, an elaborate plan, a programmatic structure with associated deliverables, and eventually a moment when the change can be formally considered completed. The implicit assumption is that the organisation then returns to a new form [...]

The new role of professionals in large organisations

De nieuwe rol van practitioners in grote organisaties

Where strategy and practice intersect, a new form of influence emerges Discussions about change in large organisations traditionally focus on structures, strategy and leadership. Governance models, transformation programmes and new forms of steering dominate the conversation, and rightly so: they largely determine how organisations formally organise themselves. Below that visible level [...]

When change becomes continuous

Sebastiaan Zuiddam

On learning, community and the new role of practitioners in large organisations Within large organisations, there is a persistent pattern in the way change is organised. As ambition grows, so typically does the scale of the plan. Complexity is met with more extensive roadmaps, more sophisticated KPI structures and carefully designed transformation programmes designed to reduce uncertainty [...]

The hidden costs of no training in organisations

hidden cost

What organisations pay every day in noise, delay and turnover, often without really noticing it Figures give direction, but they leave a lot unsaid. And it is precisely in that left unsaid that often lies the difference between an organisation that keeps running and one that truly moves forward. In many organisations, training and development is still mainly assessed [...]

From tactical pricing to a strategic pricing capability

Why strong organisations don't optimise prices, but manage value By Sebastiaan - Profit Streams Expert Connected Movement In conversations with leaders about pricing, I often hear the same phrases. “We know we can do better.” “We feel we are missing value.” “But where do you start?” I recognise these questions. I too have pricing long [...]

How modern leaders move from tactical pricing to strategic value management

Industry pricing Lifecycle

Many founders, CEOs and product leaders know their pricing could be better. They feel pressure from customers, market developments and their own growth targets. They see that value is being left behind. But as soon as real work needs to be done on pricing, organisations often fall back into familiar patterns: small optimisations, spreadsheet discussions, ad hoc decisions and last-minute year-end closures. Not because leaders [...]

Pretty pricing pages don't sell, value does.

Many SaaS companies invest heavily in their pricing page: clear tables, smart buttons, clear tiers, fresh visuals. And yet conversions lag behind. How can that be? Pretty pricing pages don't sell, value does. The problem is rarely in the design. It's in the assumption that people buy based on logic. But customers don't buy features - [...]

Why one KPI is not enough, the hidden risks in your pricing and margin model

Many organisations focus on margins. Logical, because without a healthy margin there are no profits, no growth, no future. But what if that margin seems fine on paper, while reality tells a different story? In many pricing and business models, we see too much emphasis on one KPI, such as contribution margin (the revenue after deducting [...]